FEMINIST PERSPECTIVES ON ADVERTISING

ISBN: 9781498528320 Géneros: Sinópsis: This volume edited by Kim Golombisky applies an intersectional lens to advertising focusing on gender race ethnicity sexuality disability age class and nationality Intersectional feminist perspectives on advertising are rare in the advertising industry even as it faces pressure to reform This anthology focuses on advertising messaging to follow up the professional practices covered in Feminists Feminisms and Advertising edited by Kim Golombisky and Peggy Kreshel In this new collection contributors write from a variety of perspectives including Black African lesbian transnational poststructuralist material commodity and environmental feminisms The authors also discuss the reproductive justice framework feminist disability studies feminist ethnography feminist discourse analysis and feminist visual rhetoric Together these scholars introduce big ideas for feminist advertising studies The first section titled Historicize This includes work dealing with historicized analyses of advertising ranging from more than a century of stereotypes about black women to early twentiethcentury white women purchasing automobiles all contextualized with women39s complex relations with technologies from cars to Twitter The second section Advertising Body Politics groups work on topics related to body politics in advertising including lesbians disabled women aging women and Chinese promotion girls The third section Media Reps revisits advertising representation in novel ways from operational definitions of race and advertising news about gay men to advertising twentyfirstcentury masculinities in Ghana and the United States The last section Reproduction and Postfeminist Empowerment ends the book with a selection of case studies on the advertising industry39s cooptation and commodification of feminism particularly in regressive postfeminist ideologies about women39s reproductive health and mothering