George Lakoff

El gran clásico que desvela cómo funciona el lenguaje político.Las palabras no son inocentes. Puede que aún menos de lo que pensábamos. La palabra «elefante» hace que evoquemos automáticamente a un a

Pocas obras hacen cambiar de tal forma nuestra visión de la lengua que utilizamos como "Metáforas de la vida cotidiana". George Lakoff y Mark Johnson, lingüista y filósofo respectivamente, explican c

¿Cómo enfrentar los avances políticos y electorales de la derecha norteamericana desde los tiempos de Ronald Reagan? ¿Por qué se han producido? Según el reputado lingüista G. Lakoff, por la capacidad

Lingüista y analista político, George Lakoff es una de las figuras más relevantes del pensamiento actual. Su anterior libro, No pienses en un elefante, se convirtió en un fenómeno entre todos aquello

Une introduction aux bases de la communication politique à travers lanalyse du langage employé par les républicains et les démocrates américains pour défendre leurs valeurs et cadrer le débat public.

People use metaphors every time they speak. Some of those metaphors are literary - devices for making thoughts more vivid or entertaining. But most are much more basic than that - they''re "metaphors we live by", metaphors we use without even realizing we''re using them. In this book, George Lakoff and Mark Johnson suggest that these basic metaphors not only affect the way we communicate ideas, but actually structure our perceptions and understandings from the beginning. Bringing together the perspectives of linguistics and philosophy, Lakoff and Johnson offer an intriguing and surprising guide to some of the most common metaphors and what they can tell us about the human mind. And for this new edition, they supply an afterword both extending their arguments and offering a fascinating overview of the current state of thinking on the subject of the metaphor.

Pocas obras hacen cambiar de tal forma nuestra visión de la lengua que utilizamos como" Metáforas de la vida cotidiana" . George Lakoff y Mark Johnson, lingüista y filósofo respectivamente, explican

This book is about mathematical ideas, about what mathematics means-and why. Abstract ideas, for the most part, arise via conceptual metaphor-metaphorical ideas projecting from the way we function in the everyday physical world. Where Mathematics Comes From argues that conceptual metaphor plays a central role in mathematical ideas within the cognitive unconscious-from arithmetic and algebra to sets and logic to infinity in all of its forms.

Per fi, un llibre clar, rigorós i necessari sobre com el llenguatge es perverteix en el debat polític tant als Estats Units com a Europa, i com és de fàcil manipular el vot, la decisió de compra o qu

Tayo, un veterano de la Segunda Guerra Mundial de ascendencia mixta, regresa a la reserva de los lagunas. Está profundamente marcado por su experiencia como prisionero de los japoneses y herido por el rechazo de su pueblo. Solo sumergiendose en el pasado indio puede empezar a recuperar la paz que le fue arrebatada. Pero, por muy poderosa que sea la historia de Tayo, el triunfo perdurable de Ceremonia se extiende mucho mas alla de la narracion de los acontecimientos. Entretejidas en la historia del heroe de Silko, que dan estructura a la novela y añaden significado a sus ideas, estan las antiguas historias del pueblo Laguna: historias que exploran la naturaleza de la magia, que profundizan en los origenes del mal y que tambien pueden señalar un camino hacia la purificacion y la redencion.

A maneira como nomeamos as coisas, seja no nosso dia a dia, seja no debate público, carrega sempre uma visão de mundo, muitas vezes inconsciente. É o que o linguista e cientista cognitivo estaduniden

[Lakoff is] the father of framing.The New York TimesAn indispensable tool for progressivespacked with new thinking on framing issues that are hotly debated right now.Jennifer M. Granholm, former governor of MichiganTen years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame todays essential issues.Called the father of framing by The New York Times, Lakoff explains how framing is about ideasideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public.The ALL NEW Dont Think of an Elephant! picks up where the original book left offdelving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the countryone that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens well-being and freedom.

The indispensable handbook for DemocratsVoters cast their ballots for what they believe is right, for the things that make moral sense. Yet Democrats have too often failed to use language linking their moral values with their policies. The Little Blue Book demonstrates how to make that connection clearly and forcefully, with hands-on advice for discussing the most pressing issues of our time: the economy, health care, womens issues, energy and environmental policy, education, food policy, and more. Dissecting the ways that extreme conservative positions have permeated political discourse, Lakoff and Wehling show how to fight back on moral grounds and in concrete terms. Revelatory, passionate, and deeply practical, The Little Blue Book will forever alter the way Democrats and progressives think and talk about politics.

A groundbreaking scientific examination of the way our brains understand politics from a New York Times bestselling authorOne of the world s best-known linguists and cognitive scientists, George Lakoff has a knack for making science make sense for general readers. In his new book, Lakoff spells out what cognitive science has discovered about reason, and reveals that human reason is far more interesting than we thought it was. Reason is physical, mostly unconscious, metaphorical, emotion-laden, and tied to empathy-and there are biological explanations behind our moral and political thought processes. His call for a New Enlightenment is a bold and striking challenge to the cherished beliefs not only of philosophers, but of pundits, pollsters, and political leaders. The Political Mind is a passionate, erudite, and groundbreaking book that will appeal to anyone interested in how the mind works and how we function socially and politically.

Las palabras no son inocentes. Puede que aún menos de lo que pensábamos. La palabra «elefante» hace que evoquemos automáticamente a un animal de trompa flexible y orejas grandes. Incluso cuando le pe

Con No pienses en un elefante George Lakoff convirtió la lingüística en el género de moda entre todos aquellos interesados en la política. Puntos de reflexión abunda en las teorías de su anterior lib

Lingüista y analista político, George Lakoff es una de las figuras más relevantes del pensamiento actual. Su anterior libro, No pienses en un elefante, se convirtió en un fenómeno entre todos aquello