THE MASTER SWITCH

After 41 years has a professor of the very subjects Tim Wu addresses and a director of current research in the same line of country, where I personally knew many of the key actors he vividly and fairly portrays, I am blown away by this textbook. It is a masterpiece of scholarship, wit, insight, synthesis, and bears the gift of expositing the complex in crystal-clear page-turning narrative. I am sure it will be required reading in law schools, business programs and all graduate programs on the crucial role of the communication and media industries in our political economy and mass culture. And the students will be grateful, a true contribution that moves us all forward. -- John M. Phelan, PhD, Professor Emeritus and Founding Director, McGannon Center for Research in Ethics and Communication, Fordham University.