Hello World

Hello World is Alice Rawsthorns definitive guide to design and modern life

Design is one of the most powerful forces in our lives. When deployed wisely, it can being us pleasure, choice, strength, decency and much more. But if its power is abused, the outcome can be wasteful, confusing, humiliating, even dangerous. None of us can avoid being affected by design, whether or not we wish to. It is so ubiquitous that it determines how we feel and what we do, often without our noticing.

Hello World explores designs influence on our lives. Written by the renowned design critic Alice Rawsthorn and designed by the award-winning book designer Irma Boom, it describes how warlords, scientists, farmers, hackers, activists and designers have used design to different ends throughout history: from the macabre symbol invented by 18th century pirates to terrorise their victims into surrender, to one womans quest for the best possible prosthetic legs and the evolution of the World Cup ball.

At a time when we face colossal changes, unprecedented in their speed, scale and intensity - from the deepening environmental crisis, to giant leaps in science and technology - Hello World explains how design can help us to make sense of them andto turn them to our advantage.

Hello World is a new book by Alice Rawsthorn, the one and only, the best design critic in the entire world. She keeps the banner of design flying high. Irma Boom designed it, and Irma is simply the best book designer alivePaola Antonelli, Senior Curator of Architecture and Design at the Museum of Modern Art, New York

Praise for Alice Rawsthorns Yves Saint Laurent

As gripping as a thriller, packed with plot, character and atmosphereThe Times

Rawsthorns excellent biography isnt merely a story about clothes, but of crises, comebacks and drug clinics, and as a document of the time it is compulsiveEvening Standard

The best book I have ever read about the mesmerising cruelty of fashionThe Spectator

Intelligent and pragmatic... this is a page-turner of a bookNew Statesman

What a story! A skilful interweaving of the artistic, business and emotional life of a great couture houseMail on Sunday

Alice Rawsthorn is the design critic of the International Herald Tribune, the global edition of the New York Times. Her weekly Design column is syndicated worldwide. A trustee of Arts Council England and the Whitechapel Gallery in London, she is chair of trustees at the Chisenhale Gallery and the author of an acclaimed biography of Yves Saint Laurent.